Fortune magazine reported that sales of mezcal rose 25 percent between 2014 and 2019, according to data from IWSR, which tracks alcohol sales around the world. To know more about how the research was conducted, you can speak to research analyst. Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. It is a spirit distilled from agave plant. Brown-Forman Corporation (Grupo Industrial Herradura, S.A. de C.V.). Strong growth of the mezcal market is expected to continue due to the implementation of favorable policies of reimbursement by governments, creating a conducive environment for growth globally. Moreover, single malts are presently leading the growth of spirit consumption in China and mezcal has many similar characteristics which puts in a good position to duplicate the growth of single malt. Moreover, as the contribution of the spirit producing manufacturers is increasing globally, as a result there is strong sales prospects of mezcal in international market which also is associated with the commercialization of Mexican export in international markets and not only in the US. This awareness is rising around the world. The concentrates segment of the mezcal market is bifurcated into 100% tequila and mix tequila. A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. Moreover, Mezcal Joven exists in market in a number of flavors, including white pepper, citrus and green apple. Global Mezcal Market to Reach $1. Michael Gardner, global business leader for Del Maguey, a mezcal brand, reports that the UK is one of the five best markets for the brand, along with the U.S., Greece, France, and Australia. Companies operating in the beverage market are projected to capitalize on this opportunity during the forecast period. Jumeirah Lakes Towers, Dubai, Mezcal has continued it steep growth in 2019, with tailwinds from rising demand in the U.S., U.K., and other countries around the world. For instance, specialty stores are enabling easy access to popular beverages, allowing them to shop while engaging in entertainment activities. Our coverage is all-encompassing – explore our comprehensive coverage of varied industries and categories, Latest news, views, and press releases – explore our media section and connect with us. While tequila continues to hold flagship in Brazil, the demand for mezcal is rising slowly but steadily. The beverage sector offers lucrative growth opportunities to mezcal manufacturers. Our team of devoted, hard-working employees obtains the best harvest. In 2018, the United States comprised 71% of the total mezcal export, dwarfing Spain that accounted for less than 6% total share. The mezcal marketing, whose incursion into international markets is relatively recent, in 2015 reached a marketing volume of 1.9 million liters to destinations such as the United States, Germany, Spain and the United Kingdom, with sales estimated at 16.7 millions of dollars (SAGARPA, 2017). Companies are developing products with natural ingredient configurations and reduced processing to cater to the flourishing consumer demand for sustainable and nutritional foods and are also proposing convenience and on-the-go foods with a healthy twist to satiate the millenarian palate. Growth in mezcal has also been remarkably rapid. Tequila & Mezcal is a spirit distilled from agave plant. The growing interest for mezcal around the world has exceptionally helped attracting consumers to lesser known categories of rare agave varieties. FMI delivers personalised research services by deploying a broad spectrum of research databases, resources, and methodologies. Our team of devoted, hard-working employees obtains the best harvest. Joven is ideally used in cocktails to add the sanctified flavor of sweet agave in the beverages. The mezcal market traditionally consists of many small producers. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Tequila & Mezcal. Oaxaca is a sovereign state of Mexico, in the southwest of the country. You can buy the report securely and safely. According to data from the IWSR, in the past three years, it has been the second-fastest growing spirits category, rising at a rate of 9% year-on-year, just behind gin at 12%. Furthermore, there is also a noticeable shift towards the consumption of sugar substitutes and natural food additives. However, Mezcal Anejo will exhibit a higher CAGR through 2027. If you're a fan of this smoky Mexican spirit, you probably think of mezcal as tequila's more sophisticated and complex older brother. Corona and Svedka vodka maker Constellation Brands in early 2018 invested in Mezcal El Silencio. However, other Mexican states want in so they too can export to the U.S. and Europe, but Oaxaca wants to deny their entry. Due to which, super-premium tequila containing mezcal improved its volume by an explosive 651% in 13 years, according to Consejo Regulador del Tequila. The trend of mixing craft beer with mezcal is considered chic in the U.S., Canada, and Mexico. All important statistics are prepared by our experts – available for direct download as PPT & PDF! The small independent traditional brewers and distillers are making spirits such as craft spirits, in new innovative flavors using traditional methods. United Arab Emirates, Copyright © Future Market Insights. The concentrates segment of the mezcal market is bifurcated into 100% tequila and mix tequila. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Tequila & Mezcal. This segmentation sheds light on the sales of the Mezcal on regional- and country-level. Mezcal Anejo will exhibit a higher CAGR through 2027. Get in touch with us. Over-harvesting agaves is a continual threat. With the West boasting the largest number of craft distillers, naturally emerging as lucrative pocket for mezcal sales. Traditionally bottled with a worm (the original reason for this being unclear), mezcal uses the same terms as tequila: blanco, reposado and anejo. Mezcal is the name for the family of Mexican alcoholic spirits distilled from various species of the Agave genus, known as Maguey. The trend of mixing craft beer with mezcal is considered chic in the U.S., Canada, and Mexico. Brazil has been one of the leading countries in terms of beer consumption, which makes its highly lucrative for mezcal sales. Many of these rules significantly reflect how mezcal is made in the Mexican state of Oaxaca, where as much as 90% of commercially available mezcal is produced. sales … For example, last year their data for 2010 had export volumes for mezcal that was 55% alcohol by volume (ABV), 45% and 38%. Tequila & Mezcal is a spirit distilled from agave plant. On Rancho Buenaventura , 10 minutes south of Nochixtlan in Oaxaca, Mexico, Sacacuento Mezcal is made. With the advent of modern retail formats, mezcal brands now have more than a handful of windows to sell their products. USD Million for value and Liters for Volume, North America, Latin America, Europe, Japan, APEJ, MEA, US, Canada, Brazil, Mexico, Argentina, Rest of LA, EU-4, U.K., Nordic, Benelux, Eastern Europe, Rest of Europe, Product Type, Concentrate, Sales Channel and Region, Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives. Lately, wealthy Chinese consumers in the 25-34 year-old age range are considering for authentic and natural beverages, that mezcal delivers. Based on distribution channel, the mezcal market is bifurcated into HORECA, speciality stores, modern trade, online retailers and other sales channels. In partnership, we are working with our top mezcaleros, where they have perfected the art … Tequila is a variety of mezcal produced in the Tequila region of Mexico. Covered in this report The report covers the present scenario and the growth prospects of the global mezcal market for 2017-2021. Several established players are concentrating on acquiring smaller companies which have the reputation and expertise of being pros in explicit natural and organic domains. How Lucrative is Mezcal Market’s Future Outlook in Comparison to Historical Growth? The pinas are cooked using wood-fired ovens, giving the spirit a pungent smokiness. Sales of mezcal are projected to be higher in … For a full list of primary respondents, please reach out to us. If you're a fan of this smoky Mexican spirit, you probably think of mezcal as tequila's more sophisticated and complex older brother. In 2018, the retail sales of tequila and mezcal in China amounted to around 38.5 million U.S. dollars and was forecasted to grow up to almost 56 million U.S. dollars by 2022. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Tequila & Mezcal. Natural non-alcoholic beverage is often touted healthier in comparison to conventional drinks. Besides this, Europe and America’s political climate uncertainties has led to a slowdown in 2016. Tequila continues to grow in popularity in the U.S., with sales increasing every year. Mezcal Joven and Mezcal Reposado remain sought-after. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. 5 Billion by 2027. Tequila & Mezcal is a spirit distilled from agave plant. Tequila & Mezcal market in China registered a positive compound annual growth rate (CAGR) of 18.17% during the period 2013 to 2018 with a sales value of CNY 260.16 Million in 2018, an increase of 12.18% over 2017. More information about desk research is available upon request. The mezcal marketing, whose incursion into international markets is relatively recent, in 2015 reached a marketing volume of 1.9 million liters to destinations such as the United States, Germany, Spain and the United Kingdom, with sales estimated at 16.7 millions of dollars (SAGARPA, 2017). It is a spirit distilled from agave plant. Distinct notes of espadin agave throughout the young mezcal. Running between $40 and $200 a bottle, Del Maguey’s line set a floor price far above what vodka, tequila, and many liquors command—establishing a new standard for the category. This was approximately twice as much as as the nearest competitors, Banhez from CNI Brands and Ilegal from Bacardi USA. data than referenced in the text. Sales of mezcal are projected to be higher in the Middle East & Africa and Asia Pacific. FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. Mezcal Market Country Level Analysis What is the Regulatory Impact on Global Mezcal Sales? The Mezcal Joven segment will continue accounting for over half of the global share among products through the forecast period. Besides this, online retailers are expected to offer a wide range of products through comprehensive catalogues. However, the evolving tastes and preferences of consumers have broadened scope for expansion as consumers are more willing to accommodate natural and organic food products. With the fast growth of the mezcal industry, finding ways to protect the supply and biodiversity of the raw material is becoming increasingly important. This methodology is based on use of standard market structure, methods and definitions. FMI expects global mezcal market to grow at 10.3% CAGR through 2031. Mezcal is also produced in many regions so consumers who wish to learn more about mezcal have many destinations they can visit. All Rights Reserved. Statista assumes no Mezcal producers and whisky producers are actively working together in some cases, to create products that pull from the traditions of each spirit to create something entirely new. Tequila prices have risen steadily during the … Tequila & Mezcal Market in the United States of America registered a positive compound annual growth rate (CAGR) of 8.52% during the period 2013 to 2018 with a sales value of USD 7,192.49 Million in 2018, an increase of 10.20% over 2017. Mezcal is a distilled alcoholic beverage made from the agave plant. Mezcal Market Size 2021 data is Newest for global separately With Impact of domestic and global market Top players, Industry Share, Trend, Industry News, Business Growth, Business Statistics and Research Methodology by Forecast to 2025 Other states make mezcal in a different manner and the rules don’t account for their practices. Mezcal Market Size, Share & Trends Analysis Report By Application (Wedding Cocktail Party Backyard BBQ Others ), By Type (Joven Reposado Anejo ), By Region, And Segment Forecasts Till - 2028. Global mezcal sales are set to create a multi-billion-dollar market in the near future. According to the Consejo Regulador del Mezcal, the global shipment of agave-based spirit rose by 26% to 827,000 9-liter cases and particularly in Mexico, the shipments rose by 10% to reach 304,000 cases in 2019. According to the IWSR, the category grew at a rate of 9.3 percent in 2019, part of a trend that has lasted for at least a decade.And though the volume is much smaller, mezcal continues to gain traction here as well with sales up 40 percent in 2019. Plot No: JLT-PH1-I3A, Between 2007 and 2011, mezcal sales grew by nearly 48 percent according to Mexican government data, an terrific story and opportunity for the poor of Oaxaca. Unit No: AU-01-H Gold Tower (AU), This year, trade body the Distilled Spirits Council released data showing that sales at the super­-premium end of the Tequila spectrum have grown by 706% in the US since 2002. The craft spirits concept is very novel, and the drift has been followed by craft beers which started nearly in 2010. Please do not hesitate to contact me. The research handbook provides up-to-date market size data for period 2013-2018 and illustrative forecast to 2023 covering key market aspects like Sales Value and Volume for Tequila & Mezcal and its variants . According to CevBrasil (Brazilian Beer Association), the sector accounted for 1.6% of the total GDP in 2018 and is constantly receiving new investments. Full competitive intelligence with SWOT analysis available in the report. With continuing current trends, there could be seen even more new entrants into the agave market. Request detailed methodology. Rising interest among consumers in ethically sourced products provides opportunities for ethically exported non-alcoholic beverages. Table 94: Iranian Market for Mezcal: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2020-2027 Table 95: Mezcal Market in Iran: Historic Sales Analysis in US$ Thousand by Segment for the Period 2012-2019 Table 96: Iranian Mezcal Market Share Analysis by Segment: 2012 VS 2020 VS 2027 ISRAEL With demand for ethically sourced food and beverages items surging mezcal has solid chance at emerging as a premium ingredient in the beverages sector. How Businesses Can Utilize Market Research to Create Reactive, Recession-proof Strategies for Survival, Custom & Syndicated Market Research Reports, Competitive Intelligence | Ethical & Unbiased, Consulting | Unparalleled Business Intelligence. Among the global mezcal market's sales channel, the largest is HORECA, which represents 59.8% and a CAGR of 10.7%. Definitive rules are laid down, regarding distinct processes to be undertaken for three categories. Automotive Chemical FMCG Food & Beverage Healthcare ICT Semi Conductor & Electronics. However, modern consumers are advanced and are likelier to try new flavors, thanks to their adventurous taste palettes and interest in trying unique flavors. Global Mezcal Market 2020 History Breakdown Data by Manufacturers, Regions, Types, Application and Forecast to 2026 | Absolute Reports Posted on Sep 7 2020 12:03 PM "Manufactures included in this Mezcal market report are El Jolgorio, Ilegal Mezcal, Pernod Ricard, Diageo, Rey Campero, Tlacolula Distillery, William Grant & Sons. According to the America Craft Spirits Association, the U.S. has 1,315 active distillers in 2016, which rose to 1,589 in 2017. If these changes will go through, artisanal mezcal will dominate the U.S. market, because these will belong to the premium mezcal category already available in the country. Producers of mezcal have responded to the budding interest in the category, which was once overlooked, with some interesting innovations and with a steady stream of product and new brand launches along the way. New regulations for mezcal went into effect that directed to redraft the outline and rules for how mezcal is prepared in industries and dictated how agave should be used and grouped mezcal into three definitive categories. We are happy to help. I still spend a lot of time spreading the gospel of mezcal, and more times than not, the conversation begins with the comparison of mezcal to tequila. FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. Liquor companies continue to pour into the mezcal space. 5 Billion by 2027. Tequila/Mezcal sales up 17.4 percent or $587 million to $4.0 billion; Mezcal up 17.7 percent or $19 million totaling $124 million; Cognac sales up … Some of the leading companies offering mezcal are are Bacardi Limited., Familia Camarena Tequila, Craft Distiller, Destileria Tlacolula, Diageo Plc., Don Julio, S.A.de., EI Silencio Holdings INC, among others. Yes, you can request a sample and it will be sent to you through an email. However, in 2019 UK GQ article reported a large increase in the availability of mezcal in the last few years in the UK. The mezcal market has been bifurcated on the basis of product, concentrate, sales channel, and region. Further, the data that COMERCAM puts out varies from year-to-year. It is a traditional Mexican beverage and can be made from 30 different types of agave. Mezcal market is projected for an impressive CAGR of over 13% during 2019 - 2027, as the drink is gaining stupendous popularity as a perfect alcoholic drink for human consumption. sales … Mezcal is a traditional spirit from Mexico derived from agave. That same month, there was the first London Mezcal Festival to celebrate the spirit. In 2016, the U.S. and Spain accounted for higher export of mezcal than the U.K. Mezcal Joven offer consistent smooth texture with a lingering heat. Are you interested in testing our corporate solutions? The MarketWatch News Department was not involved in the creation of this content. In early 2017 Bacardi acquired a minority stake in Ilegal mezcal, foremost to a national US rollout for the brand with Southern Glazer’s Transatlantic Spirits. America’s growing taste of mezcal is expected to bode well for small producers across Mexico. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. Leading beverage companies are significantly concentrating on research and development (R&D) activities to advance the multifunctional profiles of non-alcoholic drinks which offer high health benefits. Mezcal market is projected for an impressive CAGR of over 13% during 2019 - 2027, as the drink is gaining stupendous popularity as a perfect alcoholic drink for human consumption. Mezcal (/ m ɛ ˈ s k æ l /, Spanish: ()) is a distilled alcoholic beverage made from any type of agave.The word mezcal comes from Nahuatl mexcalli [meʃˈkalːi], which means "oven-cooked agave", from metl and ixcalli [iʃˈkalːi].. Agaves or magueys are found mainly in many parts of Mexico and south to the equator, though most mezcal is made in Oaxaca. Table 94: Iranian Market for Mezcal: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2020-2027 Table 95: Mezcal Market in Iran: Historic Sales Analysis in US$ Thousand by Segment for the Period 2012-2019 Table 96: Iranian Mezcal Market Share Analysis by Segment: 2012 VS 2020 VS 2027 ISRAEL According to Food and Agriculture Organization (FAO), Latin America accounts for 20% of the global organic trade by volume around the world. Global mezcal sales are set to create a multi-billion-dollar market in the near future. This text provides general information. The demand for Mezcal Joven is expected to remain high in the near future, as it offers consistently smooth texture with a lingering heat. Furthermore, majority of mezcal and tequila are made by refining the fermented agave plants juice in Mexico and adds for more than 80% market share in the mezcal and tequila manufacturing and supply. 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On acquiring smaller companies which have the reputation and expertise of being pros in explicit natural and domains. Retail formats, mezcal Anejo will exhibit a higher CAGR through 2027 follows a methodology that demand!

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